![Sheeran - "My first ever record label [and] hopefully my last ever record label, depending on how it goes"](https://www.rte.ie/images/000b0650-800.jpg)
Ed Sheeran has started a YouTube channel for his new record label, Gingerbread Man Records, and will be posting the first video from one of his acts on Wednesday.
In a video, welcoming people to the channel, Sheeran said he would be posting all the videos of all the artists that he signs to "my first ever record label [and] hopefully my last ever record label, depending on how it goes".
I’ve now got a YouTube channel for Gingerbread Man Records, go subscribe - first music video coming tomorrow x https://t.co/PxWdbuEBk9
— Ed Sheeran (@edsheeran) August 25, 2015
"Subscribe, underneath, wherever you do that," he told fans, "and comment and say something nice, or nasty. You know, there's a lot of internet trolls out there, on YouTube, but I've never met them. Have you?"
