Cult American singer-songwriter Justin Vernon relaunches his Bon Iver project in his home town of Eau Claire, Wisconsin at a music festival in July.

Bon Iver’s debut July album, For Emma, Forever Ago was greeted by critics and fans alike as a particularly powerful debut on its release back in 2007, with Vernon's falsetto voice and lush, strikingly original arrangements turning many heads.

Bon Iver embarked on extensive touring following the album’s success and its founding musician became Kanye West’s chief collaborator on the equally-feted album, My Beautiful Dark Twisted Fantasy. Vernon also produced an album by the Blind Boys of Alabama in 2013, while playing with another band, The Shouting Matches.

In June 2011, the self-tiled second Bon Iver album appeared. Vernon won a Grammy in 2012 for Best Alternative Music Album and Best New Artist for the album. However, the musician later expressed a certain lack of interest in continuing the project.  

However, this July, the musician will relaunch the band to headline the first annual Eaux Claires Music Festival in Wisconsin, of which he is curator. Vernon has revealed that the appearance marks the start of the band’s "third cycle".

"It’s the perfect platform for us to be, like, this is how we’re starting this new cycle, new life of the band. It makes so much sense to start it here," Vernon explained to Minneapolis’ KARE 11.

Eaux Claires takes place July 17–18 and the line-up also features The National, Sufjan Stevens, and The Tallest Man on Earth.