We've had the designer runners, the Grammy strop, the Beatle collaboration and now Kanye West is branching out into gaming with a new video game based on his late mother, Donda West.
The game will be based on West's song Only One, a tribute to West's daughter sung from the perspective of Donda West. The track features vocals by Paul McCartney.
Speaking on New York radio station Power 105.1, West said: "Right now I'm working on a video game for Only One. The idea is that it's my mother going through the gates of heaven and you have to bring her to the highest gates of heaven by holding her to the light. We've been working on it for, like, six months."
Last year, West's wife Kim Kardashian released an app entitled Hollywood which earned $43 million in its first three months of sale.