Rita Ora believes it has “always been harder for females” to succeed in the music industry.

The singer, who's joining the BBC's The Voice UK said she has been “very vocal about women sticking together” but many people were “scared” to use the word “feminist”.

The 24-year-old has replaced Kylie Minogue as the sole female coach on the next season of the BBC One version of the talent show.

She takes up her seat alongside legendary singer Tom Jones, Will.i.am and Kaiser Chiefs frontman Ricky Wilson.

She told the Mirror: “Without pulling the female card, I think it has always been harder for females in all aspects.

“Whenever we have an opinion, it always seems to be taken out of proportion. As a woman in this industry, it has always been a bit about proving yourself, so I'm proud to be on a panel with such successful men.

“I think people take the word ‘feminist’ really seriously and I think people are scared to use that word. In this industry, all the heads of labels are men. I have always been very vocal about the women sticking together.”

The Voice UK begins on January 10 on BBC One.