Ringo Starr has been announced as the new face of shoe brand Skechers.
The Beatles star will feature in the brand's spring campaign for their Relaxed Fit footwear line.
The legendary drummer follows in the footsteps of sporting stars such as Mark Cuban, Joe Montana and Joe Namath who have previously starred in campaigns for Skechers.
Skechers President Michael Greenberg said: "Ringo possesses the charm, cool charisma and instant global recognition that will elevate awareness for our popular Relaxed Fit footwear collection.
"As we move from the sports world to the music world with this campaign, Ringo is the perfect ambassador to illustrate how our comfortable footwear helps keep you relaxed in any situation."
Starr's ad will debut in spring 2015.