Actress Jessica Alba could be set to clean up after her start-up company Honest Co, which makes `non-toxic diapers' among other products, was valued at $1 billion.
The star of and Sin City 2 and The Fantastic Four - in which she was miscast as the Invisible Woman - set up The Honest Company just two years ago but it has been given a big bucks valuation, according to a report in The Wall Street Journal.
33-year-old mother of two Alba began the start-up with business partners Christopher Gavigan, Sean Kane and Brian Lee. The Honest Company sells natural, non-toxic items ranging from household cleaning supplies to baby products.
"We value the support of our partners and customers in helping us make a meaningful impact in the marketplace," said Alba. "We dream big at The Honest Company and continuously strive to make the world healthier and more sustainable - today and in the future."
According to The Wall Street Journal, The Honest Company's annual revenue is expected to exceed $150 million in 2014. About 80 percent of the business' revenue comes from its monthly subscription service.
