Apple is expected to unveil its updated Apple TV set-top box by April.

According to Bloomberg, Apple is reported to have held negotiation meetings with Time Warner Cable (TWC), amongst other potential partners for video content, since the middle of last year.

The new device, which plugs into a television set, will have a faster processor than the previous incarnation and an upgraded interface to make it easier for customers to navigate between TV shows, movies and other online content.

The product would set off what Apple Chief Executive Officer Tim Cook has promised to be a year full of new product introductions.