Leonardo DiCaprio made a rare slip-up when he mispronounced the movie Philomena as "Philomania" at Sunday night's Golden Globes. Now his fluffed line has inspired a twitter trend and even been seized on as a way of promoting the film.

Leo made the boob when he was reading out nominations at the awards. Philomena stars Judi Dench and Steve Coogan and tells the true story of Irish woman Philomena Lee and her journey to track down the son she was forced to give up for adoption by nuns in Roscrea.

After a flood of tweets gently mocking Leo's mistake, The Weinstein Company is now getting behind the slip-up as a way of promoting the film.