Oprah Winfrey says she was the victim of racism at a designer handbag boutique during a visit to Switzerland last month for the wedding of her pal Tina Turner, at a chateau near Zurich.

A shop assistant reportedly opted not to show Winfrey one of the bags on display, saying it would be “too expensive." Winfrey recounted the incident on the celebrity news show Entertainment Tonight.

“I was in Zurich the other day, in a store whose name I will not mention,” recalled Winfrey. “I was in full Oprah Winfrey gear… But obviously The Oprah Winfrey Show is not shown in Zurich. I go into a store and I say to the woman, ‘Excuse me, may I see the bag right above your head?’ and she says to me, ‘No. It’s too expensive.’ ”

The handbag in question was fashioned from crocodile skin, and priced at 35,000 Swiss francs (£22,500). Forbes estimates Winfrey earnings at $77m (£50m) in the past year alone. 

“I could’ve had the whole blow-up thing and thrown down the black card, but why do that? " declared the Tv presenter. "But… (racism) still exists. Of course it does.” The store in question later apologised.