Simon Cowell has shaken up the new series of X Factor, by making a few changes to the production team.

After being unimpressed with the last series of the UK reality series, The Daily Mirror reports that Cowell is said to be bringing back Brian Friedman, the long-running creative director of the show.

The American choreographer left his position with the show in 2010 to follow Cowell to the US for the American franchise of the show.

Friedman was responsible for the overall direction of the live show each week, including dance routines and styling. The 35-year-old Illinois native was originally hired as a permanent judge on the UK series, but was replaced by Louis Walsh after being too critical, and given the creative director role instead.

The tabloid reports that the head of make-up at the show, Natalya Nair, has not been given a renewed contract.

A source spoke to the paper, saying “Last year it was embarrassing being beaten in the ratings some weeks by Strictly Come Dancing, with all the buzz about the BBC show instead of his. Simon won’t allow that to happen again and he wants Britain back on board to help the show look outrageous and unbelievable.”

X Factor UK returns this Autumn.