An Oscar-winning US firm is to create a "virtual" Elvis Presley to bring the King of Rock and Roll back to life for modern music audiences.
Presley, who died in 1977 aged 42, will be brought back in a virtual performance by Digital Domain Media Group (DDMG) - the same group who stunned nearly 90,000 fans with a life-like performing Tupac hologram at the Coachella Valley Music and Arts Festival in April.
"This is a new and exciting way to bring the magic and music of Elvis Presley to life," said Jack Soden, head of Elvis Presley Enterprises, a division of CORE Media Group which signed the deal.
"His lifelong fans will be thrilled all over again and new audiences will discover the electric experience of Elvis the performer," he added in a statement.
DDMG and CORE Media Group will produce "a series of 'virtual' Elvis Presley likenesses for a range of entertainment projects - from shows and appearances to film, TV and multi-platform productions throughout the world," they said.
DDMG boss John Textor called Presley "the most recognized performer on the planet," adding: "We are thrilled to have been chosen to bring new performances and original shows where fans can have their own, new experiences of Elvis."
"In addition to being a dream project on the creative side, this agreement enables us to participate in the success of any number of potential virtual Elvis appearances."
The digital production company, its work and employees have won numerous awards including seven from Oscars organizers the Academy of Motion Picture Arts and Sciences, according to its website.
