In the semi-final of The Apprentice on BBC One tonight, Wednesday May 30, at 9.00pm, boss Alan Sugar tells the remaining contestants they must create and make a profit from a range of "affordable luxury products".
Sugar tells the hopefuls: "We are in recessionary times at the moment but there's still a great market for luxury products, the key is they have to be affordable luxury products.
"Your task this week is to create an affordable luxury product range and then you'll be presenting to industry experts - and here's the bad news - and me, what your business model is all about."
Adam Corbally is in charge of Team Phoenix, but their luxury chocolate idea sees Corbally and Nick Holzherr doing more eating than grafting and they change course.
As for Team Stirling, Ricky Martin and Tom Gearing's male grooming product ideas fail to impress Nick Hewer.
He says: "Ricky and Tom, where they are very strong is on the analytical side, the business side. But when it comes to being creative, I think that they really are pedestrian."
