It's a case of where there's bronze there's brass in The Apprentice on BBC One tonight, Wednesday May 2, at 9.00pm.
Warning: spoiler alert!
Boss Lord Sugar sends the two teams to Essex with £150 to buy whatever they think will sell to the locals.
Profits must be used to replenish stock and the winning team is the one with the most goods left at the end of the day.
One team decides that "Essex do love tan!" and are proven right when all their fake tan stock sells out, leading Sugar sidekick Nick Hewer to observe that "the fake tan is shifting very rapidly... soon everybody in Essex will have one".