Michelle Massey, the winner of TV3's 'The Apprentice', has begun her new €100,000-a-year-job with the show's boss, Bill Cullen.

The Star reports that Massey began working at Cullen's Renault dealership in Swords, Co Dublin yesterday.

"I'm both nervous and excited about it," she said.

"I'll be looking after his online business - everything that involves the website, social media and a lot of marketing.

Massey is working in the same office as the show's 2009 winner, Steve Rayner.

"I'll be getting him to take me to lunch," she said.