Melissa Cohen became the latest candidate to be fired by Lord Sugar last night on BBC One’s 'The Apprentice'. Cohen said the programme had turned her into a "monstrous warmonger", but taught her to change her ways.
The 24-year-old former hairdresser was fired by Lord Sugar after a series of confrontational clashes with her competitors and her failure to sell in last night’s task. She was told by Karren Brady in the boardroom that her self-claimed excellent sales pitches were "very annoying".
Immediately following her sacking she refused to shake hands with candidates Jamie Lester and Stuart Baggs accusing them of ganging up on her in the final showdown.
She later said: "I regret that I didn't act with a bit more decorum in terms of my sportsmanship" adding "I am a confrontational person, but far more affable and not monstrous in my daily life. I'm not such a warmonger. But when you're put in a competitive environment certain aspects of your personality can come out that aren't normally there."
Her team Apollo, which was project managed by Lester, lost the task - despite selling more than £76,000 worth of eco shower-heads and double-handed spades. Team Synergy sold over £122,000 worth of their product, Baby Glow, a baby grow which changes colour if a baby has a high temperature.
Synergy's total was a sales record for the show.
