ITV has confirmed that morning show 'GMTV' will be rebranded as 'Daybreak' from September onwards.
The new show is due to be hosted by Christine Bleakley and Adrian Chiles, who previously hosted 'The One Show' on BBC together.
The morning show will be filmed in a new state-of-the-art studio, overlooking the River Thames.
ITV Director of Factual and Daytime Alison Sharman said: "Since acquiring GMTV we have carried out a thorough review and set out to transform and significantly invest in a business that had been lagging behind its competitors in recent years."
"Change, both on and off screen, is an essential part of the process in our bid to reclaim the top breakfast show spot."
Lorraine Kelly's morning show is also set to be rebranded as 'Daybreak Lorraine'.
Speaking about the change, Kelly said: "I love breakfast TV and I am absolutely delighted to be continuing with my own show."
"I am also very lucky to have an incredibly talented and hard working team and we are all looking forward to September."
