Take That singer Mark Owen checked in rehab in the past few days after confessing last week to a battle with womanising and drink.
A spokesperson for the 38-year-old confirmed he was attending a "private clinic" after a week in which he apologised to his wife for a series of affairs and also admitted to having a problem with alcohol.
Owen said he was "deeply sorry" for the "pain" he had caused to his wife and friends through his flings with as many as 10 women. The pop star and his wife Emma, who have two children, married only last October but have been together for five years.
In a confession to The Sun this week, he said he had seen a number of women over the years during his relationship. Owen also branded himself "a prat", disclosing that he was seeing a therapist in a bid to "sort things out".
He told the newspaper he had discussed his drink problem with bandmates Gary Barlow, Jason Orange and Howard Donald and had sought advice from former Take That member Robbie Williams, who battled alcohol and drug addiction.
He said: "I never really saw the problem. I carried on drinking through my relationship with Emma and it got to the point where she asked me to stop.
"I've never liked drinking during the day but once the kids went to bed, I'd get the bottle open and off I went. I have been a prat. I wasn't thinking - I don't think logically when I'm drunk. I'm not the person I want to be when I'm drunk. I can be a nightmare to live with."
