Singer Peter Andre is set to release a men's fragrance.
The reality TV star already has a women's scent on the market called 'Unconditional', and he's hoping the male alternative will be just as successful when it hits shelves later this year.
"I've just picked out a fragrance for my new men's range and I can't wait for everyone to smell it." Andre told New! magazine.
"I'm planning to launch it just before Father's Day in the UK so all you ladies have to go out and buy it for that very special man in your life."
Speaking about the 'Unconditional' scent, Peter added to the magazine: "My perfume is still selling so well - someone buys a bottle once every 35 seconds apparently!"