Dubliner Lucinda Kelly failed to make the final three on 'The Apprentice' last night after being fired by Bill Cullen.
The 29-year-old from Stillorgan found herself in the boardroom with fellow team member Steve Raynor after they lost a task to create a Christmas campaign for Appleby Jewellers. Their 'Three Wise Men' campaign was criticised as being too depressing with Bill saying "there’s no passion in this... and this advertorial is childish and funny."
Kelly admitted to Bill in the boardroom that she was the brains behind the concept. She said she was trying to do too much and it turned into a disaster. Raynor said "I put my trust in Lucinda from previous tasks, I had 100% belief in Lucinda's vision."
Despite it being her first time back in the boardroom, Cullen fired Lucinda saying that there is such a thing "as being too nice."
