Singer and 'Strictly Come Dancing' finalist Rachel Stevens has won the 2009 Rear of the Year award in the UK.
Tenor Russell Watson won the men's award; previous winners of the awards include Denise Van Outen, Melinda Messenger and Robbie Williams.
Stevens said of winning the public online vote: "I'm very flattered and I'm now going to insure each cheek for a considerable sum of money."
Watson said of his win: "For the past 10 years it's always been about The Voice but, for the first time, I'm delighted to say it's about my rear."