Karren Brady, the chief executive of Birmingham City Football Club, is to take over from Margaret Mountford as an adviser to Lord Sugar on 'The Apprentice', it emerged today.
Ms Mountford quit at the end of the last series to pursue studies.
A spokeswoman for production company talkback THAMES said yesterday that 40-year-old Ms Brady - called in some quarters 'The First Lady of Football' - would take over as an adviser for the sixth series.
"Lord Sugar has decided to appoint Karren Brady, who has appeared in ‘The Apprentice’ before," she said.
Ms Brady will accompany public relations executive Nick Hewer in monitoring candidates during their tasks.
In March 2006 she was chosen as team leader on a version of the BBC show for Comic Relief, where she led her team to victory over the boys' team, raising more than £750,000 for charity.
