'X-Factor' judge Cheryl Cole has agreed a deal to become the new face of L'Oreal.
The Girls Aloud singer's first campaign will be promoting a new hair product called Elvive Full Restore 5, which will be released next month.
Commenting, Cole said: "I have always loved the brand and have always wanted to say the iconic phrase: 'Because you're worth it', so to be given that opportunity is absolutely amazing."
