'Britain's Got Talent' judge Piers Morgan has said that the beefy body in Burger King's new ad campaign is really his.
Morgan dismissed rumours that he used a body double for Burger King's Flame fragrance campaign, in which he appears semi-naked.
The ad features Morgan in front of a log fire wearing a Burger King medallion and a velvet cloth around his waist.
The 44-year-old said that the rumours were "wild media speculation" and that his body was "un-airbrushed".
"I've waited 44 years for this," he added.
