'Loose Women' presenter Coleen Nolan has called on members of the public to boycott Gordon Ramsay's products.
Digitalspy reports that Nolan was critical of the chef after his recent comments about Australian journalist Tracy Grimshaw and his subsequent apology.
Speaking to the Mirror newspaper Nolan said "He is like a really naughty, spoilt child who has never been brought into line. He may have apologised for his behaviour. Again. But how can we be sure he means it?"
She continued: "If we are really serious in sending out the message to our children and to society in general that bullying and belittling people is wrong then we, the public, have to say that's enough. And the only way we can really do that is by striking back at Gordon where it really hurts - his products, TV ratings and book sales."
Australian Prime Minister Kevin Rudd described Ramsay as a "lowlife" following his comments about Grimshaw which were made at a live cooking show in Melbourne last weekend.