A new heartthrob is coming to Albert Square.
Marc Elliott has been cast as Syed Masood, and will be seen in 'EastEnders' from May 2009.
Syed is the much-talked about son of Masood Ahmed (Nitin Ganatra) and Zainab Masood (Nina Wadia) and is described by the BBC as "a natural charmer, a smooth talker and the apple of his mother's eye".
Commenting on his casting, Elliott said: "It is so exciting to join the cast of 'EastEnders' and to be working with actors such as Nina Wadia and Nitin Ganatra who I have admired for many years. The Masood family have really made a name for themselves in the Square and it will be interesting to see how Syed plans to stir things up."