'Dragons' Den' star Theo Paphitis has criticised rival show 'The Apprentice', comparing it to 'Big Brother'.
Paphitis, 48 and worth an estimated £125m, told the Radio Times: "I used to watch 'The Apprentice', but it's become 'Big Brother'...
"They all live in a house together and are given tasks - where do you recognise that? I don't think it's challenging any more.
"I like Alan Sugar. I think he's fabulous. But the whole format and the things that the contestants do... It's not a million miles away from what happens in 'Big Brother', which isn't the most intellectually stimulating programme."
