'The Late Late Toy Show' has become the most-watched television programme in Ireland this year.
Research from AC Nielsen showed that last Friday night's festive extravaganza had a peak audience share of 77,000 and was watched by an overall average of 1,161,000 viewers, including 90% of all younger viewers.
Commenting, 'Late Late Show' Executive Producer Larry Masterson said: "There's no doubt that 'The Late Late Toy Show' is an institution. When nine children in every 10 are watching you, you know you're doing something right. Preparations are already underway for 'The Toy Show 2008'."
To watch 'The Late Late Toy Show', click here.
