Simon Cowell is bottling the sweet smell of success to create an X Factor perfume.
The music mogul has cut a megabucks deal to sell a new unisex scent through The Fragrance Shop.
Maker ScentUps claims the scent will help fans become "part of the excitement and glamour of becoming a pop star.'
A spokeswoman for The Fragrance Shop said: "Since the talent show phenomenon first launched there has been massive debate about just what constitutes the X factor and more importantly who has it, and now it's been bottled for everyone."
His and hers perfumes are available in 30ml bottles priced at around €20 each.
