Take That are to be the new faces of Marks & Spencer menswear, it was confirmed today.
Gary Barlow, Howard Donald, Jason Orange and Mark Owen will take part in a new campaign, photographed by Rankin, wearing a variety of looks from the Autograph autumn range.
M&S boss Stuart Rose is hoping the band will turn around the fortunes of the menswear range in the same way Twiggy, Myleene Klass and Laura Baily boosted the women’s range.
The group said: “It’s brilliant to be working with such a strong British brand as M&S and to be the faces for the new autumn Autograph campaign.
"It's really important to us to work with people who share our values as well as make great clothes."
M&S will also be the official sponsor of the band’s forthcoming Beautiful World tour.
