Lily Allen is to become the latest celebrity to launch her own brand of clothing.
The 21-year-old singer is known for her "chavvy chic" style, which often pairs long prom-style dresses and ballgowns with trainers.
She is following in the steps of pop culture icons Madonna and Kate Moss, who have their own clothing lines.
Items priced from just under €10 will be available in New Look stores in the UK from Wednesday.
Allen said she looked at the 300 dresses in her wardrobe for inspiration and wanted something more than the "usual pretty flower style".
She described the results as a summer collection of "super-girly" clothes for women of all sizes.
"You know how I feel about fashion: it’s for everyone, not just a load of super-skinny models," she said.
