Reality television show 'Big Brother' has breached prize promotion rules according to an industry watchdog.
According to the Advertising Standards Authority (ASA), Channel 4, Endemol and Nestle failed to have an independent observer present when a winning number was picked after their golden ticket promotion in chocolate bars.
An investigation was launched after 11 viewers complained about the way in which housemate Susie Verrico won her place in house.
The ASA said: "We investigated whether the promotion was conducted under the supervision of an independent observer. On this point, the promotion breached the Committee of Advertising Practice Code clause 35.7 (prize promotions)."
However, the ASA rejected complaints which suggested that the ball numbers were rigged. An independent observer had signed a check-sheet proving that 34 numbered balls had entered the draw.
Slow-motion footage also showed that the winning ball, which was selected on the night of the live draw, was "undoubtedly" Susie Verrico's winning number 14.
A Channel 4 spokesperson said: "We welcome the ASA findings which show the Golden Ticket draw was conducted in accordance with the laws of chance and puts an end to the fix allegations surrounding the promotion."
Nestle said in a statement: "The ASA adjudication confirms that the 'Big Brother' Golden Housemate draw was made fairly."
"The point raised by the ASA concerned whether the independent adjudicator should have remained in the Big Brother house while the draw took place."
