Television presenter Jonathan Ross has signed a new deal to remain at the BBC, reported to worth £18m, which would make him one of the highest paid presenters in history.
According to reports, Channel 4 and BBC were in a bidding war to secure the star.
BBC1 controller Peter Fincham said: "Jonathan is a uniquely talented broadcaster and is at the very top of his game."
Ross said: "I'm delighted to be staying with the BBC, if only because it is the only studio I can drive to without getting lost."