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Madonna named as new face of H&M

Madonna - Named as the new face of H&M
Madonna - Named as the new face of H&M

Madonna has been named as the new face of high street fashion chain H&M.

The 47-year-old singer will appear in an ad campaign alongside her dancers.

According to reports, the Swedish store will supply off-stage wardrobes for Madonna, her dancers and the crew on her Confessions world tour.

Madonna said: "Partnering up with H&M feels like a perfect fit. We'll all get to express ourselves in our individual ways. The dancers and I are excited to go shopping together."

H&M described the collaboration as "a dream marriage of music and fashion".

Head of design Margareta van den Bosch said: "This is a thrill for H&M. Aside from being great fans of Madonna's music and fashion sense, we admire her ability to always be ahead of the trends in everything she does."

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