Reality television show 'Big Brother' is to run a Willy Wonka style competition to find one of this year's contestants for the show.
According to reports, the show's producers have decided to issue 100 golden tickets in Kit Kat chocolate bars, with the bars being distributed to 40,000 retail outlets, starting at 10.30pm on 18 May.
The competition will run until 2 June at 10.20pm, with the golden ticket holders then being invited to a live television broadcast, where one of them will be chosen at random to enter the 'Big Brother' house.
Angela Jain, Channel 4's commissioning editor for 'Big Brother' said: "We are always looking at new ways of trying to find brilliant housemates and the golden ticket feels like a genuinely exciting way to do so."
