Movie giant Columbia Pictures has bought the pitch for a new romantic comedy from Ashton Kutcher and 'Hitch' writer Kevin Bisch.
The Hollywood Reporter says sources put the value of the deal at more than $1.5m.
Kutcher will also star in and produce the film.
The comedy is described as a modern-day version of the Warren Beatty film 'Shampoo', set in the world of florists.