Television duo Ant and Dec are set to host a new gameshow, which will offer a guaranteed prize of £1m.
The quiz show, which will be called 'The Con Test', is a game of bluffing.
Contestants do not have to know the correct answers to any of the questions that they are asked but they must convince their opponents that they have answered correctly.
There will be six shows in the series, with the winners entering into a grand final with prize money of £1m.
The show's presenters Ant and Dec devised the format of the quiz. Dec said: "We came up with the idea about two years ago and tried it out on our friends - we played it out in a room upstairs at our local pub."
"It's an exciting game. You don't need great general knowledge, but you need the intelligence to convince the other contestants you know the answers," he said.
Ant said: "I don't play poker but I've always liked the idea of bluffing your opponents. This game is all about cunning and being able to hold your nerve."
Paul Jackson, director of entertainment and comedy for ITV, said: "We're delighted to be working with Ant and Dec on this promising new format - but I'm sure the boys won't mind me saying that the real stars of this show are the contestants who have got to be consummate performers if they want to win the million."
