Jodie Marsh's parents are worried that their daughter's time in the 'Celebrity Big Brother' house will remind her of when she was bullied at school.
The model's mother Kristina and her father John said that it was getting difficult to watch their daughter on the show.
Marsh has been reduced to tears following nasty comments from fellow housemates, George Galloway, Pete Burns and Michael Barrymore.
Marsh's mother said in an interview on GMTV: "I think she will liken the house to her schooldays. This is exactly what happened then. There was one strong person at school - exactly like George Galloway - that turned everyone against her."
"I don't know how much longer she will be able to cope with that," the model's mother admitted. "We had no idea just how bad it would be and we don't think she had any idea what she was going into."
Marsh's father criticised Michael Barrymore for his treatment of his daughter. "He's screaming at her to shut her mouth and telling her not to criticise anyone, when he is criticising her," he said.
Marsh has made Beatbullying her chosen charity while she is in the house, after becoming an ambassador for the children's charity.
A spokesperson for the charity said: "Beatbullying has received a huge number of emails from young people across the UK who support Jodie's stance on bullying, many of them very worried about some of the treatment Jodie is going through in the Big Brother house."
"Beatbullying will speak out against bullying whenever it happens. We will continue to support Jodie through her journey."