Pop singer Robbie Williams has reportedly signed a deal to model for fashion label Gio-Goi.
According to reports, the label - which has previously dressed The Rolling Stones, Happy Mondays, Oasis, New Order, Pete Doherty and Primal Scream – has signed Williams up to promote their current range.
According to The Sun newspaper, a fashion source said: "Robbie has always taken a real interest in his image."
"Since going solo, he loves to wear leathers, make-up, tattoos and piercing. Gio-Goi think he's perfect."
