Hip-hop star Nelly has signed a deal with sportswear company Reebok to market a collection of footwear, clothing and accessories.
Billboard reports that the signature collection will appear in specialised stores, before being distributed to more retailers next year.
Nelly follows in the footsteps of rapper Jay-Z, who also has a merchandise deal with Reebok.
"I've always been into sneakers and throughout my career I've always wanted to have a signature pair of sneakers that truly reflect my personal style," Nelly said.
The artist will also appear in advertising for Reebok's 'I Am What I Am' campaign as part of the deal.
