'Celebrity Love Island' kicked off last night, with Lady Isabella Hervey and former Hollyoaks star Paul Danan becoming the first couple to be voted into the love shack by the public.
Twelve celebrities, six male and six female, will spend the next five weeks on the purpose-built paradise resort on a Fijian beach.
The contestants on the island will face public votes to decide who should leave, until only one couple remain to claim the £100,000 prize.
The couple voted into the love shack, a private beach home away from the rest of the camp, will have to remain there for 48 hours with only each other for company.
Television presenter Jayne Middlemiss was the first to crack under the strain of being away from home. On her first night in the resort she said she wanted to leave.
"I can't sleep and I want to go home. There are no walls. I have got no privacy whatsoever. I want to go home," Middlemiss said.
In the female camp are Rebecca Loos, Abi Titmus, Judi Shekoni, Jayne Middlemiss, Liz McClarnon and Lady Isabella Hervey.
The male contestants are Calum Best, Fran Cosgrave, Michael Greco, Lee Sharpe, Du’aine Ladejo and Paul Danan. Patrick Kielty and Kelly Brook are presenting the show.