Gareth Gates is to be dropped as the face of Pepsi, the company has confirmed.
A Pepsi spokesman said it would not be renewing the singer's £750,000 contract when it ended in March.
"We are always hopeful people will become superstars. Gareth has done his job and he's been great. We wish him all the best for the future," the spokeman said.
Gates, who shot to fame after coming second in hit ITV show 'Pop Idol', signed the deal with Pepsi just seven months ago.
