Brylcreem have cut off talks with 'Big Brother' star Alex Sibley aimed at hiring him to front their advertising campaign.
Brylcreem say Alex's recent deal with the Domestos bleach brand gave him the wrong image for the hair product's re-launch.
A spokeswoman for Brylcreem said, "I'm sure he's a lovely guy but blokes
that buy Brylcreem are just that – blokes".
Alex has recently signed a £1m deal with Domestos to front a new TV ad.
