US R'n'B diva Jennifer Lopez, aka J.Lo, has signed a worldwide marketing agreement with the Lancaster Group, one of Europe's leading cosmetics, fragrance, and sun-care companies.
The deal will allow the company to develop and market fragrances and cosmetics under the J.Lo By Jennifer Lopez brand.
The all-singing, all-dancing, all-acting star also has her own clothing line and the cosmetics will initially be sold in department stores where J.Lo fashions are currently sold.
Lopez's company, Sweetface, also intends to develop brand extensions to create a complete J.Lo By Jennifer Lopez lifestyle brand.
The singer will next be seen on the big screen in the thriller 'Enough', which is due for release in the US on 24 May.
