Stuart Cable, the drummer from Welsh band Stereophonics, has launched a campaign to fight testicular cancer.
Cable will be appearing in commercials with the slogan "check your nads, lads". His face will also appear on posters, beermats and stressballs in an attempt to make men aware of testicular cancer.
Cable said: "I'm glad we've done it in a straight way. It's in-yer-face, and it's got to be done that way. It'll grab attention, make people sit up."
