Coca-Cola has launched its £103m global marketing campaign for the first 'Harry Potter' film.
The deal includes a £12m pledge to fund community-reading schemes, and is thought to be one of the largest ever marketing link-ups with a film.
Coca-Cola has said that it will put more than 100,000 hardcover books in classrooms and community centres throughout the US.
Images of Coca-Cola products will not appear in the film.
