If you’re a business or company, you need to make your own video content, according to the founder and CEO of Purple Bridge Media, Mark Egan.
"Now, the barrier to access is so small that everybody is a content creator. You can’t get a videographer every time you need a 20 second Facebook video," the former BBC video journalist told MoJoCon.
"A phone can do everything you need to do - you can post to Snapchat, you can stream live - you can do the whole works. It demystifies video. The problem it solves is that people need videos but they don't have big budgets. The phone allows them to make good quality content without breaking the bank," he added.
RTÉ Lifestyle lead Taragh Loughrey-Grant shared how MoJo tools have drastically increased engagement with their content.
"MoJo is a godsend to us. I’m hooked on it, it’s outstanding," she said.
With MoJo, her team are able to get images for social media, an audio podcast, and video promos for six weeks in the space of a 45-minute interview.
"80% of online traffic is video so it’s very important. You need to consider time, resources and budget. The key thing is to sweat the assets,"- Taragh Loughrey-Grant
RTÉ Nuacht’s technical resources manager Ivor Carroll explained how he used MoJo "run-and-gun" methods to create videos for Galway’s successful bid for the European Capital of Culture 2020.
Radio audiences are also easier to engage with, according to Beat 102-103's head of News and Sport, Gail Conway.
"It’s not just ‘on-air’ anymore – we’re multi-platform," Conway said.
"It’s hard to know what the audience wants – but you need to capture your audience’s imagination," she added.
Video marketer Victoria Grech said that, at first, some people had doubts about her choosing to create mobile video content.
"We’re all storytellers. Don’t let anything get in the way of telling your story – technology, people, whatever it is," she said.
After the panel, Egan said media professionals don’t need to worry about a low barrier of entry creating competition from amateur content creators.
"I think sometimes they underestimate the value they have. Their value is storytelling. It’s getting to a point where most people with even a tiny bit of training can create a video but is that a video that someone is going to want to watch? That’s why brands are hiring journalists or ex-journalists. That’s the great thing about MoJo.
"At the end of the day, if you boil down what all this is it’s just connecting people with people. Can you make this person connect and care through storytelling. Having cheap, quality kit makes it much easier than it was before," said Egan.
Cillian Sherlock
