Snapchat has been one of the biggest emerging platform in the multimedia industry since its inception in September 2011.
The app - which allows its users to share photo and video stories with their friends - has become a key tool in new-age journalism and is being incorporated by many media outlets in an attempt to engage with millennials.
<blockquote align="center" class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">Snapchat tips from Kristin Granbo <a href="https://twitter.com/KGranbo">@KGranbo</a> <a href="https://twitter.com/hashtag/MoJoCon?src=hash">#MoJoCon</a> <a href="https://t.co/LFfm9PkJok">pic.twitter.com/LFfm9PkJok</a></p>— RTÉ Mojocon 360 (@MojoConIRL) <a href="https://twitter.com/MojoConIRL/status/860801770225905664">May 6, 2017</a></blockquote>
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Kristin Granbo is a multimedia journalist from Norway who who has seen huge success using the app to engage with young people in her country. Speaking to RTÉ, she gave her key tips to people who want to gain traction using the app.
‘’It has to be snappy and not drag on too long," she said. "it doesn’t need to be polished, it should be more honest and real.’’
‘’You need to vary your snaps so it doesn’t all look the same, it’s truly boring to look at someone’s face ten times in a row, I never finish a story if I see that the next snap is also another one of their face.’’
Granbo says that people should approach Snapchat as storytellers if they want to build up a following.
‘’It’s the same with Snapchat as any other type of story-telling, it has to have a story, I think it’s vital to try and draw up a script for what you’re trying to say before you go out beforehand. Obviously if you come across an interesting thing along the way, you have to capture that somehow, but I think it’s important to think about what you are trying to say.’’
Gavin O’Callaghan
