The social media giant TikTok has launched its own book awards, to celebrate the number of readers who use the #BookTok hashtag.
The company says that in the past year the #BookTok hashtag has grown to over 139 billion views, bringing together authors and readers. The hashtag has been used to promote new readers as well as revive classic books and helped boost print book sales.
TikTok says its awards will give readers a chance to vote for winning books, awards and creators in-app. Nominees must be based in the UK or Ireland and the nominated books published in those territories.
The long list of nominees will be curated based on BookTok data as well as publisher contributions, and the long list will then be reviewed by a judging panel of experts including TikTok creators, authors and guest judges.
Voting will take place in July and the winners will be announced in August.
