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ITV announces new channel ITVBe

1 of 1 TOWIE will be one of the staples of new ITV channel ITVBe
TOWIE will be one of the staples of new ITV channel ITVBe

ITVBe will be the UK broadcaster's fifth major channel and will feature lifestyle and reality programming from the UK and the US.

It will become the exclusive home of award-winning reality show The Only Way Is Essex, which up until now has aired on ITV2.

Adam Crozier, Chief Executive of ITV, said: "ITVBe will be a terrific new addition to our family of channels. It reinforces our plan to maximise audiences and revenues from our broadcasting business."

Aimed at a younger female audience, the channel is intended to "complement ITV2, which will continue to strengthen its position as the home of entertainment for 16-34 year olds".

ITV is also introducing a new pay channel on Sky called ITV Encore. It will be dedicated to the broadcaster's best drama output when it is launched in 2015.

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