David Moyes has arrived at Manchester United's Carrington training ground to officially begin work as Alex Ferguson's successor.
Moyes drove into the vast complex in a sponsored Chevrolet at just after 8am this morning, stopping briefly to wait for security barriers to be raised before heading into work.
It marks the start of a new era for the Red Devils after Ferguson ended his 26-year tenure in May.
In a sign of the changing nature of life at United, within minutes of Moyes' arrival the club were confirming another regional partnership - this time with leading Thai telecommunications company True Corporation Plc.
As True will be an associate match sponsor for United's opening tour match against Singha All Stars in Bangkok on 13 July - Moyes' first in charge - it will be part of a significant day in Red Devils' history.
Before that, Moyes has a few issues to deal with.
Although the majority of his players are not due in until Wednesday, it is thought Moyes plans to talk to Wayne Rooney tomorrow amid speculation the England striker has decided his future lies away from Old Trafford.
Moyes would prefer to keep the 27-year-old and but if Rooney is set on leaving, it will be interesting to see whether he makes the tour squad when it leaves for the Far East on 10 July.
It is also assumed the former Everton boss will return to his old club to make another bid for England defender Leighton Baines, which in itself is a heavy hint that Patrice Evra may be destined for Monaco.
In addition to Baines, Barcelona midfielder Thiago, PSV's Dutch international Kevin Strootman and Benfica defender Garay have all been strongly linked with a switch to Old Trafford.
It promises to be a baptism of fire for Moyes, knowing he must win over a dressing room full of players who have spent entire careers winning trophies.
However, if his first meeting with performance psychologist Michael Finnigan is anything to go by, Moyes has nothing to worry about.
"David was just becoming a manager at Preston and had seen how we had helped (snooker player) Jimmy White go from being number 40 at the world at the age of 37 to number five," said Finnigan.
"He was curious, ambitious and driven and wanted to know what it was and whether it could help.
"As with most things, it is about personal chemistry. We were not forcing it on him. He had to come and take it off us."
The result has been a relationship that has lasted 15 years and is likely to be one of the major, unseen, factors in whether Moyes makes a success of replacing a man whose name will stare down at him from the mighty stand directly opposite the home dugout at Old Trafford.
"We must have two people walking towards each other," said Finnigan.
"You become friends and are close and trusting.
"Lots of confidential information passes both ways. We call it disclosure."